Responding to global consumer trends

Responding to global consumer trends

Vion’s retail product range is continually being developed. During the last Anuga fair, Vion presented several very innovative products which respond to today’s trends. Discover the new eye-catchers from Vion.

Ease of use and flavour. Consumers want to put delicious products on their plates in a short amount of time. “At the Anuga, Vion presented an extensive range of convenience products, such as meatloaf and various types of hamburgers, including a tasty beef hamburger wrapped in bacon. Vion has also introduced a premium BBQ range under the brand BBQ Star, high-quality Cool Cuts and a new range of beef products,” says Ron Lenferink, Commercial Director of Retail Pork Netherlands.

Indulgence products
Raymond Valk, International Sales Manager for Consumer Products at Vion, adds, “In all of Europe, the demand for convenience products is increasing. Young consumers, especially, don’t want to spend a long time in the kitchen. But they do want to be able to vary their meat consumption. We respond to this demand with our new range. The traditional piece of meat without spices is slowly disappearing; consumers are looking for indulgence products. Our new premium barbecue range BBQ Star is a good example of this: It contains the ultimate indulgence products for barbecue lovers.”

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Organic and vegetarian range

The demand for organic and vega products is also increasing substantially. Valk says, “With De Groene Weg, Vion has a strong advantage in the organic market. We are presenting an ample range of products, for which we are also showcasing new packagings. This packaging contains less plastic and is therefore more environmentally friendly.” With a new vegetarian line, Vion is focusing mainly on the flexitarian: the consumer who enjoys eating a piece of meat but wants to go without meat now and then. For both desires, Vion has a suitable, high-quality and tasty product selection.

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Transparent working method

“Vion pays a great deal of attention to the ‘story’ behind the meat,” explains Lenferink.
“For instance, we make information available about the production process in the abattoirs and we publish the abattoir inspection reports on the Vion website. We also invest in sustainability of the food chain – for example by offering products such as De Groene Weg (organic meat with three stars from the Beter Leven label and the Eko label) and Good Farming Star (pork with one star from the Beter Leven label). We want to show people where their meat comes from and that it has been produced in a responsible manner.”