Vion is responding to consumer requests to produce more responsibly, with an eye for sustainability and animal welfare. For us, this is more than just a matter of the heart. “De Groene Weg” produces only organic meat.
Our subsidiary “De Groene Weg” has been market leader for organic beef and pork in the Netherlands since its founding in 1981. Behind the successful concept is a unique, integrated production chain from pig breeder to end consumer. Only farms from an affiliated suppliers union deliver pigs to “De Groene Weg”. This way, we can be sure about where the pig comes from and can provide excellent quality as a trusted supplier.
‘‘De Groene Weg: The journey of organic meat’’