In 2017, Vion introduced its premium ham brand Robusto during the Anuga, the world’s largest food and beverage trade fair. The hams have been developed for top producers of cured hams. The brand is a big success, and not just in Italy and Spain. In 2019, Vion introduced Robusto to the Korean market for the first time.
Robusto: Selected with care
‘Selected with care’, that is what the brand Robusto represents. And that is not just another slogan: The meat masters of Vion select the Robusto hams with the greatest care and according to strict criteria. The Robusto hams are of the highest quality and are distinguished by their weight, colour, fat layer, intramuscular fat, shape and consistency. This makes them the perfect raw material for the top segment of the Italian and Spanish cured ham industry.
Expansion of production
Until now, the Robusto products have been produced by Vion Boxtel. However, because of the great demand, the production of Robusto hams will be expanded this autumn to the Vion location in Emstek, Germany. Van Leeuwen explains: “The Robusto hams which are processed at Vion Boxtel and Vion Emstek come from Dutch and German pig farmers with whom Vion has a long-term partnership. Our master butchers in Emstek are specially trained so that they, too, can proudly put the Robusto stamp on the hams which satisfy all criteria and quality requirements: Selected with care.”